Designer Duro Olowu inspired by his Nigerian roots

Iconic designer, Duro Olowu is a Nigerian-born, London-based fashion powerhouse. Inspired by Yves Saint Laurent, Olowu creates high-end luxury pieces while staying true to his authentic African roots.

Born in Lagos in the 1970’s, this designer drew inspirations from Nigeria’s vast landscape and the cultural climate of the everyday people. The dynamic designer spearheaded his enterprise in the Spring/Summer 2004 after opening a boutique in Portobello Road; selling a capsule collection of voluminous empire-line dresses based on the 'Yoruba' boubous made from viscoe George.

This V Neckline, long sleeves made from viscoe georgette graced the cover of US Vogue in 2005 and started a craze for what became known as the "Duro Dress". He was declared the new designer of the year at the British Fashion Show (the first brand to do so without having done a catwalk show). His increased popularity earned him stockists around the world, which includes Barneys New York and Maria Louisa, Paris.

Duro Olowu became best known for his innovative combinations of patterns and textiles that draw inspiration from his international background. His wearable art pieces have been seen on Michele Obama, Iman Bethan Hardison, Shela Monrogue and Iris Afil gave him a seat at the table as one of the most successful African fashion designers.