Every designer has unique strong points and special talents which serve as the trademarks and visuals that define their brand. Ina Munai’s online store displays the true art forms and essence of several well-known African couture designers. The Ina Munai brand was founded by Mariam Garuba, a native Nigerian with a passion for clothes and dressmaking. She comes from a long line of seamstresses and dressmakers and since childhood has been fascinated by fashion shows and beautiful couture clothes.
Her admiration for fashion bloomed into the online clothing enterprise, but the main inspiration came when Mariam attended New York’s African fashion week in 2010. Sitting next to women who considered the featured designs as lovely, unique and desirable, it was clear that none had any idea where they could purchase the clothes. Mariam instantly recognized the need to provide a platform for those designers to engage with their fans and customers. A home for their fashionable art was needed-one that could serve their global audiences while serving the needs of both the designers and customers.
Since its inception, Ina Munai has successfully dressed notable women, such as the notable Bonang Matheba and former Miss Black USA Osas Ighodaro. This curation platform continues to act as an excellent marketplace - bringing together two audiences to truly achieve the common goals of fashion.
Julia has 7 years of experience managing branding, content, and UX design for e-commerce channels. She is an attorney, licensed in the state of New York.